SMV Partners was not born in a boardroom.
It grew out of a shared idea - that business could be built differently.


SMV Partners was not born in a boardroom. It grew out of a shared idea - that business could be built differently.

We first crossed paths in 2011 at AXA Czech Republic & Slovakia. Running a large corporate taught us a lot, but it also showed us the limits. We asked ourselves:


„What if business could be built differently? What if we can cross corporate borders and explore our entrepreneurial minds?“


The turning point came with a bold vision: to build a new kind of insurance company. Alongside like-minded colleagues who believed in the same vision, we learned that success tastes different when the risk, the effort, and the ambition are truly shared.

We first crossed paths in 2011 at AXA Czech Republic & Slovakia. Running a large corporate taught us a lot, but it also showed us the limits. We asked ourselves:


„What if business could be built differently? What if we can cross corporate borders and explore our entrepreneurial minds?“


The turning point came with a bold vision: to build a new kind of insurance company. Alongside like-minded colleagues who believed in the same vision, we learned that success tastes different when the risk, the effort, and the ambition are truly shared.

We started build the company from scratch in several European countries, while at the same time transforming run-off businesses in Switzerland and Liechtenstein. That’s how YOUPLUS was built and in few years became one of the fastest-growing insurance stories in Europe — entrepreneurial, scalable, and proof that strategy and execution can go hand in hand.

This journey was our school. We built greenfield operations from scratch, led M&A integrations, designed digital-first models, and drove cultural change across countries from Central Europe to Scandinavia. We learned how different national and management cultures work — and how much stronger results can be when you combine them.

We started build the company from scratch in several European countries, while at the same time transforming run-off businesses in Switzerland and Liechtenstein. That’s how YOUPLUS was built and in few years became one of the fastest-growing insurance stories in Europe — entrepreneurial, scalable, and proof that strategy and execution can go hand in hand.


This journey was our school. We built greenfield operations from scratch, led M&A integrations, designed digital-first models, and drove cultural change across countries from Central Europe to Scandinavia. We learned how different national and management cultures work — and how much stronger results can be when you combine them.


Along the way, we discovered the ingredients to success:


We built a company of real value, but more importantly, we built it together. We discovered that partnership is not a word, it’s a way of doing business.

And yet, we weren’t done.

We wanted to explore new sectors, build new ventures, help other companies transform, and share what we had learned.

That is why we created SMV Partners.

Not a consultancy. Not a think tank.

We are partners. We become part of your team. And together, we build businesses that matter.

We built a company of real value, but more importantly, we built it together. We discovered that partnership is not a word, it’s a way of doing business.

And yet, we weren’t done.


We wanted to explore new sectors, build new ventures, help other companies transform, and share what we had learned.

That is why we created SMV Partners.

Not a consultancy. Not a think tank.

We are partners. We become part of your team. And together, we build businesses that matter.

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